URBN Homewares

We implemented a product filtering system to help customers narrow down options by category, size, and colour. This makes it faster for shoppers to discover pieces that fit their needs.

We built the product page with customer clarity in mind, showcasing product variations, specs, and features. This gives customers the confidence to make informed decisions.

We added an intuitive search experience with auto-suggestions to make it easier for visitors to quickly find specific products. This supports customers with intent-driven behavior and lowers the time to purchase.

The cart experience was designed to be show key details like item previews, prices, and total cost. This transparency gives users full clarity before checkout.

A secure customer login/signup system allows returning users to manage their profile. This provides recurring customers with safe access and personalization.

We introduced a simplified dashboard that gave customers full control over their shopping activity, including order history and saved addresses. This allows them to manage their account independently.

The site was integrated with Shopify, offering a secure checkout process while retaining the custom front-end built in Webflow. This allows URBN to enjoy the best of both platforms with flexibility on the frontend and power on the backend.

Behind the scenes, Shopify’s dashboard enables the URBN team to easily manage products, collections, inventory, and orders. This gives the team total control over the store’s day-to-day operations.