URBN Homewares

We implemented a product filtering system to help customers narrow down options by category, size, and colour. This makes it faster for shoppers to discover pieces that fit their needs.

We built the product page with clarity and conversion in mind, showcasing product variations, specs, and features. This gives customers the confidence to make informed decisions.

We added an intuitive search experience with auto-suggestions to make it easier for visitors to quickly find specific products. This supports customers with intent-driven behavior and lowers the time to purchase.

The cart experience was designed to be lightweight, showing key details like item previews, prices, and total cost. This transparency helped reduce abandoned carts by giving users full clarity before checkout.

A secure customer login/signup system allowed returning users to manage their profile. This not only streamlined the repurchase journey but also reinforces trust through safe access and personalization.

We introduced a simplified dashboard that gave customers full control over their shopping activity, including order history and saved addresses. This empowers users to manage their account independently and improves satisfaction for repeat buyers.

The site was seamlessly integrated with Shopify, offering a secure checkout process while retaining the custom front-end built in Webflow. This allows URBN to enjoy the best of both platforms with flexibility on the frontend and power on the backend.

Behind the scenes, Shopify’s dashboard enables the URBN team to easily manage products, collections, inventory, and orders without needing to touch the Webflow site. This gives the team total control over the store’s day-to-day operations.